Showing posts with label Institution Research. Show all posts
Showing posts with label Institution Research. Show all posts
Monday, 28 January 2013
What I Have Learnt From Research
From looking at different types of magazines, and on the internet of music magazines.I learnt that for the type of genre I am looking at to base my magazine on I need to use simple colours that contrast well together e.g. White and Red or Black and White.And maybe include another brighter colour that will also brighten up the page to make it more appealing to the audience when it is on a shelf.Also I need to make sure that on the contents page of the magazine there is different articles that are available to the target audience, and many pictures of the artists are available so they have a clear view of what and who they are reading about in the magazine.Also I picked up that the front cover needs to be the most eye catching and appealing to the audience with little bits of information that they can pick up on in order to see what will be inside the magazine and be satisfied with it before buying it.Also I learnt that magazines shouldnt be too over priced, as many sales are declining because of the internet and pricing on the internet is much cheaper therefore customers are going for the cheapest products which are on the internet.From looking at research I have chosen to do an indie/pop magazine as it was the most popular type of magazine in the age group I was looking for and was the most popular type that is sold in stores.My target audience that I have chosen to aim the magazine at is for 17+ year olds as this was also the most type of common age group to read theese types of magazines.
Product Placement
Genre of Magazine-For my genre of the magazine I have chosen to do indie/charts/pop music
I would like to sell my product in shops like Tesco,Sainsburys-Main supermarkets.And then littler shops like corner shops in villiages or high streets and small shops like Tesco Express.I would like to price my magazine at around £3-£3.50. For my magazine i want to make it quite bright and colourful to attract the readers attention, also i will use some darker colours to contrast them together to make it stand out more.My magazine will have the same house style on each page apart fromt the contents which will be more plain, I will also include my logo on most pages so the reader rememmbers the names and logo of the magazine.
Q Magazine Readership and Research
-Q sells for £3.99 for each magazine
-The readership figures from April-September in 2012 was: 371,000
-The circulation figures from January-June 2012 was: 64,596
-More men read the magazine rather than woman
Men= 67.2% Women=32.8%
-The age range figures are:
15-24=38.3%
25-34=23.8%
35-44=19.5%
45-54=13.6%
55-64=3.1%
65+=1.8%
The median age range for this magazine is: 32.
Target Audience for the magazine is young adults.
NME Magazine Readership and Research
-The average age range to read NME Magazine is 17 years old, this shows that the magazine is aimed more at teenagers and a younger adult audience.Mid 20's on average.
-Again males read NME more than females do
Males=55% Females=29%
-The circulation figures in 21012 were 23,924
-The average price for a magazine of NME is £2.30
I would like to sell my product in shops like Tesco,Sainsburys-Main supermarkets.And then littler shops like corner shops in villiages or high streets and small shops like Tesco Express.I would like to price my magazine at around £3-£3.50. For my magazine i want to make it quite bright and colourful to attract the readers attention, also i will use some darker colours to contrast them together to make it stand out more.My magazine will have the same house style on each page apart fromt the contents which will be more plain, I will also include my logo on most pages so the reader rememmbers the names and logo of the magazine.
Q Magazine Readership and Research
-Q sells for £3.99 for each magazine
-The readership figures from April-September in 2012 was: 371,000
-The circulation figures from January-June 2012 was: 64,596
-More men read the magazine rather than woman
Men= 67.2% Women=32.8%
-The age range figures are:
15-24=38.3%
25-34=23.8%
35-44=19.5%
45-54=13.6%
55-64=3.1%
65+=1.8%
The median age range for this magazine is: 32.
Target Audience for the magazine is young adults.
NME Magazine Readership and Research
-The average age range to read NME Magazine is 17 years old, this shows that the magazine is aimed more at teenagers and a younger adult audience.Mid 20's on average.
-Again males read NME more than females do
Males=55% Females=29%
-The circulation figures in 21012 were 23,924
-The average price for a magazine of NME is £2.30
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